INDUSTRY TOPICS: what is pictelate?

Pictelate is, at its heart, an influencer marketing company focused on other companies. Our goal is to position other brands for success by using what we know works - great content. We design, create and publish novel and short-form video campaigns that our viewers engage with. By melding human design and artificial intelligence together, we work to accelerate the delivery of campaigns. This reduces marketing costs. In the last year, our partners have enjoyed the success of over 600 million views across three influencer marketing platforms

Those that follow Pictelate, know that our content is unique. We love to incorporate storytelling and humor in content creation wherever we can to make our videos entertaining and encourage shareability. Because let's face it...what's the point of an ad if no one's watching?

We are often asked about our name because it's different. Our roots in digital design are the foundation of our name. The words, "picture", "pixelate" and "elate" are married to create our brand, but the story behind their meaning is most important. Here's how we see it:

The first part, "pic," is a shorthand for "picture," a fundamental element in social media and digital marketing. Pictures are the heart of visual communication online, capturing attention, conveying messages, and engaging audiences. In the context of your company, "picture" emphasizes the focus on visual content, which is central to social media marketing.

The latter part of our name, "elate," is a creative spin between "elate" and "pixelate." In digital imagery, pixelation occurs when an image is magnified to the point where individual pixels, the smallest unit of a digital image, become visible. This process is symbolic in digital marketing, as it represents the attention to detail and the fine-tuning required to create perfect visuals. Pixelation is also about transforming something into a digital format, which is essential in the realm of social media. The word "elate" of course, means "to make (someone) ecstatically happy".