Artificial intelligence (AI) is not just a technological trend — it’s a cultural phenomenon. At the forefront of this movement is a new breed of influencers: AI influencers. These individuals and entities have carved a unique niche by leveraging AI to create, promote, and engage in ways traditional influencers cannot match.

AI influencers, much like their counterparts in beauty, fitness, or travel, are thought leaders who have built audiences by showcasing expertise and innovation in their field. They focus specifically on AI technologies, products, and trends, educating and inspiring their followers about the transformative potential of AI.

An AI influencer might include technologists showcasing the latest breakthroughs, marketers demonstrating the application of AI tools, or even AI-powered personas creating content autonomously. Their content spans various forms, from tutorials and case studies to short-form videos and interactive demos.

Drawing inspiration from established influencer archetypes, AI influencers can be categorized into:

1. Thought Leaders
   Thought leaders in AI influencers share insights, research, and predictions about the future of AI. These individuals often include academics, researchers, and tech entrepreneurs. Their followers look to them for expert analysis on trends like generative AI, ethical concerns, and future applications. Examples of industry thought leaders include Pascal Bornet of McKinsey Ernst & Young, Cassie Kozyrjov, Google’s first Chief Decision Scientist or Yann LeCun, Meta’s Chief Scientist.
2. Product Advocates
   These influencers focus on demonstrating AI-powered tools and products. From showcasing the latest generative AI applications to walking through AI-powered design software, they make complex tools accessible to broader audiences. Examples of AI Product Advocates include Andrew Ng, founder of DeepLearning.AI and Sam Altman, CEO of Open AI.
3. Community Builders
   Community builders create spaces for AI enthusiasts to connect, learn, and collaborate. They use platforms like Discord, Twitter, or LinkedIn to foster discussion and share resources about AI advancements. Examples of AI community builders include Lex Fridman, who chairs a postcast on technology and Satya Mallick, CEO of Open CV who shares his AI experiences with the Linkedin community.
4. AI-Enhanced Creators
   These influencers leverage AI directly in their creative processes. Whether it’s generating art, composing music, or designing videos, they use AI tools to push the boundaries of creativity and innovation. Examples of AI-enhanced creators include Andy Jensen, CEO of Pictelate, a social media company with AI expertise or Mikey Shulman, CEO of Suni AI, an AI music creator.
5. AI-Generated Influencers
   We would be remiss if we didn’t talk about AI-generated influencers as well. These are, yes, virtual humans that are made to look and act like a human. It’s all the rage but mostly because these virtual humans have the ability to monetize for real humans. Examples of these virtual humans are Aitana or Lil Miquela.

The importance of AI influencers lies in their ability to bridge the gap between cutting-edge technology and everyday users. By translating complex concepts into engaging, understandable content, they enable more people to adopt and benefit from AI.

Furthermore, they play a critical role in addressing concerns about AI, such as job displacement, bias, and ethical implications. By fostering informed discussions, AI influencers help shape public perceptions and drive responsible AI innovation.

As AI continues to integrate into every aspect of our lives, the role of AI influencers will only grow. They will serve as guides, educators, and advocates, helping businesses and individuals harness AI’s power.

For brands, collaborating with AI influencers provides an opportunity to tap into engaged audiences and showcase their AI-driven innovations in compelling ways. For audiences, AI influencers offer a window into the future, making the complex world of artificial intelligence accessible, exciting, and transformative.

AI influencers are not just shaping conversations — they’re shaping the future. And as the influence of AI grows, so too will the reach and impact of those who lead the way in this dynamic and transformative field.

Looking for top influencer who understands AI brands, products and services? Email Andy Jensen here.