Beyond Likes & Shares: Why Social Video Marketing Rules the Engagement

A new term has emerged at Pictelate which we call social video marketing. While it might sound like a simple combination of existing concepts, there's a crucial distinction. Let's delve into what sets it apart and why it's a must-have in your digital strategy.

Remember the days when text posts and static images ruled social media? Well, attention spans have evolved, and video reigns supreme. With over 8 billion daily video views on social platforms, ignoring this format is like leaving a marketing strategy behind altogether. Instead, consider social video marketing as a key part of your broader digital mix. Here's how strategy is unique:

Social Video Marketing (SVM) is more than posting videos on social media. It's a targeted, strategic approach that leverages the power of video within a social media landscape. It involves crafting bite-sized, engaging content specifically tailored to each platform's unique algorithms and audience preferences. Think snackable Instagram Stories, informative YouTube tutorials, or interactive live streams on Facebook in support of your video marketing strategy.

But why is it so crucial? Here's the power punch:

• Think of the Superbowl: How many times has the post-superbowl talk more about the commercials than the game? It's the same concept on social media. You want the "commercial" to be about your company.
• Unmatched Engagement: Videos capture attention far more effectively than text or images, boosting likes, shares, and comments.
• Storytelling Power: Videos let you connect with your audience on an emotional level, building trust and brand loyalty.
• Targeted Reach: Precisely target your ideal audience using platform-specific features and paid advertising options.
• Measurable Results: Track key metrics like video views, completion rates, and click-throughs to refine your strategy.
• Diverse Formats: Experiment with short ads, explainer videos, behind-the-scenes glimpses, and more to keep your audience hooked.
• Win-In-Ten Social Media: Our concept of catching the attention of social media audience within the first ten seconds of a video. This is critical given the short attention span of social media scrollers. To do this, we must build video campaigns like a superbowl commercial. Witty, funny, brilliant topics that are new to the audience.  

Social video marketing isn't just a trend; it's a necessity for businesses of all sizes. By incorporating it into your digital strategy, you can connect with your audience in a powerful way, boost brand awareness, and ultimately drive growth. It works for both brand strategy and product strategy. 

Remember, don't just post, engage! Respond to comments, answer questions, and encourage conversations to build a thriving online community around your brand. The future of marketing is interactive, personal, and most importantly, visual. Make sure your business is part of the picture. Visit us for professional help in building your social video marketing ads!