Look just about anywhere and you’ll now find AI. It’s now the darling of venture capital, hedge funds and leads new investments in almost every industry. With so much competition, how can a new AI product or service stand out? Well, a visionary entrepreneur has emerged, reshaping the way brands connect with their audiences. Andy Jensen, the driving force behind Pictelate, a cutting-edge influencer marketing agency that’s making waves in the AI-driven content creation sphere.
Pictelate: Where AI Meets Human Creativity
At the heart of Pictelate’s success lies its innovative fusion of artificial intelligence and human ingenuity. This unique approach has propelled the company to the forefront in digital marketing, generating an impressive 800 million views across major influencer platforms. By harnessing the power of AI, Pictelate crafts captivating short-form video campaigns that resonate deeply with today’s social media users.
Pioneering AI Integration
Jensen’s forward-thinking strategy has positioned Pictelate as a trailblazer in AI-assisted content creation. The company’s early adoption of generative AI tools, such as DALL-E and Photoshop AI, allowed them to push new creative boundaries. Truly “viral” short videos are common with Jensen. What makes him so effective? Jensen claims that at the heart of Pictelate is an AI company focused on the success of other AI companies. How’s he different — he won’t produce a video he doesn’t feel his audience will love. The recipe seems to work. This bold approach has not only captivated audiences but also attracted partnerships with leading a line of brands eager to harness Jensen’s branding prowess.
Where’s The Market Going for Products?
Pictelate sees AI in everything. Sure, the digital space is full of new AI products including generative fill, music, ambient transcription, voice-text, voice-to-image, etc — but Jensen sees even further than that. Ask him what products will have AI engines, and he asks the rhetorical question… “What product do you think won’t?”
This is really where Pictelate excels. Simplifying the AI message is key. Branding is critical — and telling the product story in an entertaining way is how Pictelate connects a product to a memory.
AI isn’t Jensen’s only expertise, he plays in many sectors, but he is quick to point out, that it's the industry with one of the highest failure rates for new companies. Not surprisingly, he attributes this what he calls a marketing juxtaposition — using “old” and potentially outdated marketing techniques to promote new and innovative products.