Pictelate: Pairing AI with human design in marketing

Artificial intelligence (AI) is transforming the world of advertising in many ways. AI is the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions based on the information that is fed to them. They use historical data to learn from past experiences and use it to make smarter decisions in the future1. Advertisers can use AI to create more personalized experiences, target the right audience, and optimize their spend—all automatically, in real-time, at scale. In this blog post, we will explore how AI is reducing the cost of advertising and increasing its effectiveness.

One of the main benefits of AI in advertising is that it can help advertisers identify and segment their audiences based on various factors, such as demographics, behavior, interests, preferences, and intent. This allows advertisers to tailor their messages and offers to each individual customer, rather than using a one-size-fits-all approach. By doing so, advertisers can increase their conversion rates, customer loyalty, and retention, while reducing their waste and inefficiency.

Artificial intelligence can also help advertisers build and test their ad creative faster and easier, reducing marketing costs. Using AI-assisted marketing, a new industry of generative AI designers can generate ad copy, headlines, images, videos, and other elements based on the data and goals of the campaign more efficiently. AI can also analyze the performance of different ad variants and automatically optimize them for the best results. This way, advertisers can save time and money on manual tasks and focus on more strategic aspects of their campaigns.

At the forefront of this marriage between AI and digital marketing is a Los Angeles-based company that has emerged as a trailblazer in brand and product marketing on social media. Led by Andy Jensen, a prominent influencer, Pictelate has developed a unique set of skills and strategies that meld human design with artificial intelligence.

At the core of Pictelate’s success is its ability to blend human creativity with AI-powered tools, resulting in engaging and innovative content that resonates with audiences across multiple platforms. Their expertise in AI marketing is evident in their impressive track record, boasting over 600 million views across major social media platforms like TikTok, Instagram, and YouTube. But at the core, Pictelate’s key strength lies in its ability to tell a story.

In social media, entertainment is paramount. By incorporating humor and compelling narratives into content, Pictelate ensures their AI product promotions are not just informative but also highly shareable. This strategy has proven crucial in capturing and maintaining audience attention on any platform by mastering the art of leveraging short-form video content, a format that has become increasingly dominant on platforms like TikTok and Instagram Reels.

As pioneers and early adopters of generative AI, it’s actually hard to discern if Pictelate is an AI company, an top influencer or a social media marketing firm. It’s this multi-faceted approach that’s earned us high accolades in the world of social media marketing. We’ve figured out how to make all three come together seamlessly.

In short, the world of marketing is changing rapidly. The ability to reach over 70 million viewers in a single video is now possible when partnered with the right social media marketing partner. in 2024, Pictelate did exactly this in our partnership with CeraVe. 

If you are a large brand marketing agency, a start-up or a large Fortune 1000 and want to connect with a new audience through intelligent social media marketing, let us meld human ingenuity with AI know-how in your next brand campaign.  Reach us here to partner.